Journal

Workwear Style: What to Wear to the Office in 2024

The New Year is the perfect time to refresh your style and breathe new life into your work wardrobe. In 2024, we're investing in quality over quan...

The Story of Petite Fashion: What Does "Petite" Actually Mean?

Since launching Petite Femme, we've connected with many women who were not aware of petite fashion, or had misconceptions about what “petite” mean...

The Story of Petite Fashion: Why Don't We See More Petite Women in Fashion?

At 5'6", Kate Moss was always known in the industry as the “short girl” despite the fact that she is taller than the average British woman. In 200...

The Story of Petite Fashion: Why Doesn't Fashion Cater to Petite Women?

Our journey began with this question when we discovered that standard sizing was designed to fit women of above average height. According to popu...

Behind the Scenes — The Process

Every Petite Femme collection is created with thoughtful consideration and attention to detail. First, we develop a concept and compile a moodboar...

In Her Own Words: Vinny Chen

In Her Own Words is a series of conversations with petite women from our inspiring community. This month, we sat down with Melbourne-based content...

Jem Juthamat wearing white linen blazer and pant

In Her Own Words: Jem Juthamat

Meet Jem Juthamat, interior designer, content creator and co-founder of Jem and Bianca Interiors. Known for her love of neutral tones and natural ...

Nicola Robinson wearing white silk blouse and cream silk slip skirt

In Her Own Words: Nicola Robinson

In Her Own Words is an interview series giving petite women a platform to share their stories courageously. In our first edition, we spoke to Gold...

Model wearing white linen blazer and taupe slip skirt posing by the beach

Behind the Scenes — The Inspiration

Founded by a petite woman in Queensland, Australia, Petite Femme was born out of a desire for an elevated wardrobe tailored to petite proportions...

Woman wearing white linen blazer and white silk skirt posing on the beach

The True Cost of Fashion

Why is ethical/sustainable fashion more expensive? As consumers, we’re accustomed to low pricing but the lowest price is rarely an ethical price....

Woman wearing a white silk camisole and taupe silk skirt posing by a boulder on the beach

Letter from Our Founder 2022

Looking back on the year that was, we are deeply humbled by what we've accomplished, where we fell short, and the profound lessons we've learned. W...

Woman wearing taupe linen blazer and pant sitting on a rock by the beach

Sustainable Fashion Glossary

Sustainability Fast Fashion Fast fashion refers to a business model that aims to bring designs quickly to the market. It involves using cost-c...